Creator campaigns that turn releases into trends
Creator and fan-edit campaigns for record labels, on TikTok, Instagram Reels and YouTube.
Campaigns built around the record, not a package
Every campaign starts with the track and where it already has traction, then goes to the creators and editors whose audiences will actually use it.
- TikTok
- Instagram Reels
- YouTube
Creator campaigns
Genre-native creators matched to the record, not a bulk blast. The brief is built around the moment in the track people will actually use.
Fan-edit campaigns
The edit trend is the campaign. We seed the angle with the editors whose communities already cluster around the character, the team or the show.
How a campaign runs
We don’t just push music. We connect it with the people who feel it.
Listen
We study the track first: its feel, its hooks and the moment people will actually use.
Find the audience
Work out who the record is for and where those listeners already spend their time.
Match the creators
Pair the record with creators and editors who already make content in its genre.
Launch across platforms
Roll the campaign out across TikTok, Instagram Reels and YouTube.
Records we helped put in front of people
Artists we have worked with, on creator and fan-edit campaigns.
Cover art identifies the release. Each card links to its official Apple Music page.
Send us the record
Lakshay Sharma
A creator before an operator. He built an audience on the same platforms these campaigns run on, which is why the work starts from what people actually stop scrolling for rather than what a media plan says should work.
LKM runs creator and fan-edit campaigns for record labels. Every brief starts the same way, with a listen.
“What separates a normal edit from a viral edit is storytelling. With a better storyline, good pacing and emotional engagement, an editor can captivate the audience and trigger the TikTok algorithm.”
From The Edit Economy
Tell us what you are releasing
Send the record, the release date and what is already happening around it, and tell us what the campaign needs to do.
Useful to include
- A link to the track. A private link is fine.
- The release date
- A budget range
- What a win looks like